CancerLinQ, a sub-brand of ASCO, desired to separate itself from the parent brand. As the brand grew, the team wanted to stand out on its own. I worked closely with the CancerLinQ team, conducting interviews and doing research, to clarify CancerLinQ’s value proposition and unique position in the marketplace. As a cancer data platform, CancerLinQ tapped into ASCOs extensive network and resources to synthesize vast amounts of data into actionable knowledge.
